Infographics make a brand stand out from the rest. This is evident as we see a great shift from written content to visual content, and this is exactly the reason why online businesses and brands are shifting towards creating and publishing visual content, graphics and infographics instead of written content like blogs and articles. This is because visual content is catchier to a user, takes lesser time to consume and has a long lasting impact. We’re said this endless times, content is king! But when comparing written content to a visual content, we know that users prefer the latter. If you create and publishing infographics frequently, this is a good tip for you! Better than any written content This is why a lot of infographics make use of specific colors, like blue and purple, it’s because these colors received more engagement than posts that make use of warm colors. Psychology plays a roleĪ person’s psychology plays an important role in engaging with any piece of content! According to analysis reports, Instagram posts that are blue in color tend to receive more engagement than posts which are colored differently. Businesses have started sharing more and more infographics, not only because it’s a good strategy to do so, but also because they have seen increased engagement on these infographics form their audience. This is also the reason why people like to share infographics, because it is short, crisp, accurate and packed with useful information. Readers prefer sharing infographics because they convey a great deal of information in as few words as possible, while also making it visually appealing. Has more engagementĪn infographic has more engagement when compared to a written content. That’s why even people with little knowledge about a certain topic finds it easy to understand and retain the content of an infographic. An infographic acts as conclusive information, the same way one would wrap up a conversation by telling you the main points.
It should be readable, well formatted and should have a smooth flow to it, where each point is connected to the next point in a seamless manner. Well, this does depend on how the infographic is created. Humans have the ability to retain an infographic for a long time. According to the statistics, an image is remembered by a human brain for a longer duration than a written content. An infographic is useful for a lot of people since they get the gist of a larger topic of discussion, without getting into the details but still a great deal of information. This is because of the way information is arranged in an infographic. Has lasting impactĪn infographic has a long-lasting impact. The entire point of an infographic is to provide knowledge, tips or a crisp summary on a particular topic or problem. The human brain takes only a few seconds to consume the information which is well formatted and in a visual form. And that’s the way to go! Here’s why infographics are important for your online business: Consumes less timeĪs compared to written content, the content in the form of graphics is consumed in a much lesser time. You’ll see a lot of businesses maximizing their use of infographics for social media. Within a very less time span, the digital space has seen a tremendous spike in the usage of infographics by online businesses. However, infographics are often saved or bookmarked by people, simply because they offer valuable information in a well-formatted way, and creates a great impact on the reader. Written content, no matter how well written, is easily lost amongst thousands of posts that are published online. Just how images and videos are preferred more than written content, infographics are a great way to engage with your audience, because compared to written content, infographics are eye-catching.
Infographic is one of those elements in social media that manage to catch the attention of a reader.
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